Büyük hikayelerin bir kişiliği vardır. Kişilik sağlayan harika bir hikaye anlatmayı düşünün. Potansiyel müşteriler için kişiliği olan bir hikaye yazmak, bir ilişki bağlantısı kurmaya yardımcı olacaktır. Bu, kelime seçimleri veya kelime öbekleri gibi küçük tuhaflıklarda ortaya çıkar. Kendi bakış açınızdan yazın, başkasının deneyiminden değil.
Harika hikayeler sadece bir kişi için yazıldığında bile herkes içindir. Geniş, genel bir kitleyi göz önünde bulundurarak yazmaya çalışırsanız, hikayeniz sahte görünecek ve duygudan yoksun olacaktır. Kimse ilgilenmeyecek. Bir kişi için yazın. Biri için gerçekse, geri kalanı için de gerçektir.
Daron Acemoglu is an Institute Professor at MIT and an elected fellow of the National Academy of Sciences, American Philosophical Society, the British Academy of Sciences, the Turkish Academy of Sciences, the American Academy of Arts and Sciences, the Econometric Society, the European Economic Association, and the Society of Labor Economists. He is also a member of the Group of Thirty. He is the author of six books, including New York Times bestseller
Why Nations Fail: Power, Prosperity, and Poverty (joint with James A. Robinson),
Introduction to Modern Economic Growth,
The Narrow Corridor: States, Societies, and the Fate of Liberty (with James A. Robinson), and
Power and Progress: Our Thousand-Year Struggle Over Technology and Prosperity (with Simon Johnson).
His academic work covers a wide range of areas, including political economy, economic development, economic growth, technological change, inequality, labor economics and economics of networks. He received the inaugural T. W. Shultz Prize from the University of Chicago in 2004, and the inaugural Sherwin Rosen Award for outstanding contribution to labor economics in 2004, Distinguished Science Award from the Turkish Sciences Association in 2006, the John von Neumann Award, Rajk College, Budapest in 2007, the Carnegie Fellowship in 2017, the Jean-Jacques Laffont Prize in 2018, the Global Economy Prize in 2019, and the CME Mathematical and Statistical Research Institute prize in 2021. He was awarded the John Bates Clark Medal in 2005, the Erwin Plein Nemmers Prize in 2012, and the 2016 BBVA Frontiers of Knowledge Award. He holds Honorary Doctorates from the University of Utrecht, the Bosphorus University, University of Athens, Bilkent University, the University of Bath, Ecole Normale Superieure, Saclay Paris, and the London Business School.
His academic work covers a wide range of areas, including political economy, economic development, economic growth, technological change, inequality, labor economics and economics of networks. He received the inaugural T. W. Shultz Prize from the University of Chicago in 2004, and the inaugural Sherwin Rosen Award for outstanding contribution to labor economics in 2004, Distinguished Science Award from the Turkish Sciences Association in 2006, the John von Neumann Award, Rajk College, Budapest in 2007, the Carnegie Fellowship in 2017, the Jean-Jacques Laffont Prize in 2018, the Global Economy Prize in 2019, and the CME Mathematical and Statistical Research Institute prize in 2021. He was awarded the John Bates Clark Medal in 2005, the Erwin Plein Nemmers Prize in 2012, and the 2016 BBVA Frontiers of Knowledge Award. He holds Honorary Doctorates from the University of Utrecht, the Bosphorus University, University of Athens, Bilkent University, the University of Bath, Ecole Normale Superieure, Saclay Paris, and the London Business School.
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